Squeezit burst onto the scene in the late 1980s, introduced by the General Mills-owned company, General Foods. Marketed as a fun and innovative drink for children, Squeezit was unlike traditional bottled beverages. Instead, it came in squeezable plastic bottles with colorful, character-shaped tops that added an element of playfulness to the drinking experience.
Despite its initial success, Squeezit faced challenges in the late ’90s as the beverage market evolved. Changing consumer preferences and a shift towards healthier beverage options led to a decline in Squeezit’s popularity. Eventually, General Mills discontinued the brand in the early 2000s, marking the end of an era for many fans.