Fruit Stripe Gum

The beginnings of the legendary Fruit Stripe Gum go all the way back to 1969 when James Parker & Beech-Nut began marketing a new “Five Flavors Gum”. It didn’t take long for Fruit Stripe to win hearts, especially among younger consumers. Its appeal lay not only in its scrumptious flavors but also in its fun and playful presentation. This gum was synonymous with bold and fruity sensations, making it a top choice for those craving an explosion of taste.

Fruit Stripe went through several updates & ownership changes over the years, but it’s best known today for its bright & colorful striped gum pieces, temporary tattoos in every pack, and Yipes the sport-enthusiast zebra.

However, similar to its flavor experience, Fruit Stripe’s time at center stage was fun & potent, but ultimately short-lived.